Introduction
Scandinavian Hair Institute (SHI) is committed to protecting your privacy. This privacy policy explains how we collect, use, store, and share your personal information when you use our services and website.
What personal information do we collect?
We process the following categories of personal data:
- Basic information: Name, date of birth.
- Contact information: Address, telephone number, email address.
- Customer activity: Reading and interaction history from our websites or electronic communications we send out, as well as technical information about the devices you use.
- Cookies: See our cookie statement for more information.
Personal data is mainly collected directly from you or generated when you use our services. We may also receive information from third parties such as Google Analytics, Meta, VWO, Hotjar, Microsoft Clarity, ReadPeak and Tradedesk.
How we use your personal information
We use your personal data for the following purposes:
- Provision of services: To fulfill our agreements with you, for example when you order a service from us.
- Customer relationship management: For customer service, complaint handling and error correction.
- Analysis and improvement: To develop and improve our services and products through analysis of customer activity and history.
- Personalized user experience: To tailor the user experience and communication to your customer relationship.
- Marketing: To inform you about our products and services. You can opt out by managing your cookie consent via our cookie banner.
- Security: To protect our users and ourselves from fraudulent activity, abuse and criminal acts.
- Compliance with legal obligations: To meet legal obligations, such as the Accounting Act.
Sharing of personal data
We share personal data only when necessary to provide our services, fulfill our obligations, or for marketing purposes. This may include partners who assist with analytics, marketing, personalization, or other operational tasks. Data collected by third-party tools such as Google, Meta, and similar platforms is stored by the respective providers and may be located outside your home country.
Storage and deletion of personal data
We store your personal data for as long as necessary to fulfill the purposes for which it was collected, or to comply with legal requirements.
Data collected through third-party tools, such as Google Analytics, Meta, and Hotjar, is stored in accordance with their respective policies.
Your rights
You have the right to:
- Access: Receive a copy of all personal data we process about you.
- Correction: Request that we correct or update any incorrect or misleading information.
- Deletion: Have your personal data deleted without undue delay, unless we are legally required to retain it.
- Restriction: Request that we limit the processing of your personal data.
- Objection: Object to our processing of your personal data.
- Data Portability: Receive your personal data in a structured, commonly used, and machine-readable format.
To exercise your rights, please contact us at info@scandinavianhairinstitute.com.
Changes to the Privacy Policy
We may update this Privacy Policy to reflect changes in our services or legal requirements.
Contact information
If you have any questions about this privacy policy or would like to exercise your rights, please contact us at:
- E-mail: info@scandinavianhairinstitute.com
- Address: Marieviksgatan 53, 11760, Stockholm
Cookie statement
We use cookies on this website. This Cookie Statement describes the use of cookies on scandinavianhairinstitute.com, as well as the purposes for which we use cookies. Users can manage their cookie preferences via the cookie banner.
Definitions:
- Cookies: A technology that allows us to store and retrieve information in your browser, used for various purposes.
- First-party cookies are cookies that are set and used by this website.
- Cookies that are set and used by external services integrated into this website (e.g., analytics or marketing tools).
This website uses both first-party cookies and third-party cookies.
We use cookies for the following purposes:
Functional cookies
These essential cookies ensure that the website functions properly.
Analysis and statistics
These are cookies used for traffic measurements and analysis of usage patterns, etc.
Personalization/Customization
These cookies help tailor your experience based on your preferences. For example, we may show you products or services that might interest you based on your previous visits.
Marketing
These cookies help manage our advertising efforts, such as displaying relevant ads on other websites to users who have visited our site.